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Bygg- och anläggningsgruppen

BACKGROUND
A graphic profile and visual identity are one of the essential pillars of a strong brand. Bygg- och anläggnisgruppen i Sverige AB (eng: Building- and construction group in Sweden AB) is a new player on the market in a competitive industry that visually has stayed unchanged.
By establishing a clear visual identity, we are able to attract the new generation of visionaries in pursuit of someone to put their ideas to reality, with genuine love for the craftsmanship.
Graphic manual (PDF)
Project report (PDF)
By establishing a clear visual identity, we are able to attract the new generation of visionaries in pursuit of someone to put their ideas to reality, with genuine love for the craftsmanship.
Graphic manual (PDF)
Project report (PDF)






CORE VALUES
Everything we want to convey with the services and the experience of them as a supplier is characterized by these core values. They are the brain and heart of the business.
Knowledgeable
“With collective, versatile, and long experience, we have the opportunity to offer our customers exceptional service with knowledgeable and professional treatment. Everything for your project to be exactly the way you want it.”
Visionaries
“In an industry where tradition has long come before forwarding thinking, we will stand out. By collaborating closely with architectural firms and construction engineers with a ”visionary mindset”, we can proudly say that we help you make your project completely unique.”
Sustainable
“We protect the resources that exist among us naturally. We are consumers of these and feed on them, and therefore we must take responsibility. Our climate goals must compensate at least as much as our business goals, it is a promise we must keep towards the environment. This means that you as a customer can feel safe with our handling of waste, slag products, and waste management for your project.”
Knowledgeable
“With collective, versatile, and long experience, we have the opportunity to offer our customers exceptional service with knowledgeable and professional treatment. Everything for your project to be exactly the way you want it.”
Visionaries
“In an industry where tradition has long come before forwarding thinking, we will stand out. By collaborating closely with architectural firms and construction engineers with a ”visionary mindset”, we can proudly say that we help you make your project completely unique.”
Sustainable
“We protect the resources that exist among us naturally. We are consumers of these and feed on them, and therefore we must take responsibility. Our climate goals must compensate at least as much as our business goals, it is a promise we must keep towards the environment. This means that you as a customer can feel safe with our handling of waste, slag products, and waste management for your project.”
BRAND PROMISE
”By creating, demolishing, reusing, and protecting Swedish natural resources, we can offer you as a customer a unique end product with exceptional service along the way and solid knowledge.”