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Klubb Klorin
BACKGROUND
In the vibrant heart of Gothenburg, a distinct club concept named Klubb Klorin took shape. Created by a dynamic duo, its mission was to bridge the connection between younger adults and the realms of fashion and design. If it were to capture the spirit of the '70s and '80s or to challenge the minimalistic approach with old art, this presented a unique set of challenges.
THE INNOVATION
Klubb Klorin didn't just aim to recreate an era; it aspired to resonate with its audience by intertwining contemporary tastes with vintage and historic aesthetics. The call was to harness faded colors and classic design elements, ensuring they didn't slip into overwhelming modernism. Think of it as time travel through design, where the graphic norms meet the preferences of the younger generation.
PROCESS
Embracing this endeavor required both creativity and an innovate approach. Designs were not to be one-dimensional; instead, inspiration was found from diverse avenues—imagining themselves on book covers, BIC lighters, gracing plastic bags, or as iconic movie posters. This multi-faceted process not only enriched the design palette but also ensured that each element was both authentic to its era and relevant to its audience.