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MBJ Design
BACKGROUND
MBJ Design, a brand revered for its minimalistic designer ethos, was initially established within the resilient confines of World War II underground shelters. These shelters, which have been housing the brand since 1996, not only protect but also inspire the unique craftmanship embodied by the brand.
Initially conceived by Mats B. Jönsson, MBJ Design has been synonymous with daring, innovative materials brought to life through a lens of uncompromising minimalism. However, the brand's identity had yet to fully encapsulate its rich history, distinctive production environment, and commitment to minimalist design and exclusive craftsmanship.
Initially conceived by Mats B. Jönsson, MBJ Design has been synonymous with daring, innovative materials brought to life through a lens of uncompromising minimalism. However, the brand's identity had yet to fully encapsulate its rich history, distinctive production environment, and commitment to minimalist design and exclusive craftsmanship.
PURPOSE
The principal motivation behind the rebranding initiative was to forge a brand identity that mirrored MBJ Design's philosophy, history, and its unique product line. A brand identity, that not only aligns with the company's minimalistic products and innovative material use but also tells the captivating tale of its origin and evolution.
With a digital landscape drastically transformed since 1996, the rebranding sought to enable MBJ Design to not only keep pace with the digital revolution but to also vividly communicate its story and offerings to both existing and potential customers.
With a digital landscape drastically transformed since 1996, the rebranding sought to enable MBJ Design to not only keep pace with the digital revolution but to also vividly communicate its story and offerings to both existing and potential customers.
PROCESS
Embarking on this transformative journey, the rebranding process was meticulously planned and executed over a span of six months. The initiative commenced with a comprehensive overhaul of MBJ Design’s online presence. This entailed the design and development of a new website, accompanied by an update of the brand's visual identity through refreshed photography, tonality, and a newly conceived logo.
Every element was crafted to reflect the brand’s unique story and ethos, with particular attention paid to ensuring that the new branding would resonate with MBJ Design’s philosophy of minimalism and innovation. The rebranding process was not only about aesthetics but also about aligning the brand's digital persona with its heritage, production environment, and future aspirations.
Every element was crafted to reflect the brand’s unique story and ethos, with particular attention paid to ensuring that the new branding would resonate with MBJ Design’s philosophy of minimalism and innovation. The rebranding process was not only about aesthetics but also about aligning the brand's digital persona with its heritage, production environment, and future aspirations.
RESULT
Post rebranding, MBJ Design has successfully emerged with a revitalized identity that encapsulates its legacy, philosophy, and the unparalleled quality it brings to the table. The brand now boasts a compelling digital presence, with a visual narrative that eloquently speaks to its heritage and product line. This reimagined identity not only reaffirms the brand’s standing with its existing clientele but also paves the way for attracting new patrons.
With its digital presence meticulously aligned with its unique story and products, MBJ Design is poised for growth and ready to navigate the challenges and opportunities presented by the ever-evolving digital age. The rebranding has, thus, equipped MBJ Design with the tools and narrative it needs to thrive in today’s competitive and digitally driven marketplace.
With its digital presence meticulously aligned with its unique story and products, MBJ Design is poised for growth and ready to navigate the challenges and opportunities presented by the ever-evolving digital age. The rebranding has, thus, equipped MBJ Design with the tools and narrative it needs to thrive in today’s competitive and digitally driven marketplace.
