Bygg- och anläggningsgruppen

A graphic profile and visual identity are one of the essential pillars of a strong brand. Bygg- och anläggnisgruppen i Sverige AB (eng: Building- and construction group in Sweden AB) is a new player on the market in a competitive industry that visually has stayed unchanged. 

By establishing a clear visual identity, we are able to attract the new generation of visionaries in pursuit of someone to put their ideas to reality, with genuine love for the craftsmanship.

Graphic manual (PDF)
Project report (PDF)

CORE VALUES

Everything we want to convey with the services and the experience of them as a supplier is characterized by these core values. They are the brain and heart of the business.

Knowledgeable
“With collective, versatile, and long experience, we have the opportunity to offer our customers exceptional service with knowledgeable and professional treatment. Everything for your project to be exactly the way you want it.”

Visionaries
“In an industry where tradition has long come before forwarding thinking, we will stand out. By collaborating closely with architectural firms and construction engineers with a ”visionary mindset”, we can proudly say that we help you make your project completely unique.”

Sustainable
“We protect the resources that exist among us naturally. We are consumers of these and feed on them, and therefore we must take responsibility. Our climate goals must compensate at least as much as our business goals, it is a promise we must keep towards the environment. This means that you as a customer can feel safe with our handling of waste, slag products, and waste management for your project.”

BRAND PROMISE

”By creating, demolishing, reusing, and protecting Swedish natural resources, we can offer you as a customer a unique end product with exceptional service along the way and solid knowledge.”

00 Drivmedla

ReDriv is a national project dedicated to promoting the development and expansion of infrastructure for electric vehicle charging stations and fossil-free fueling stations.

The project aims to create a new digital platform that provides a comprehensive overview of the existing locations of charging and fueling stations with fossil-free alternatives and also highlights the planned expansion areas. Additionally, the platform offers opportunities for stakeholders to submit proposals for infrastructure expansion and provides forecasts for the transition to sustainable alternatives.

THE PLATFORM

Key features of the platform include:

• Information about the current infrastructure for electric vehicle charging and fossil-free fueling for transportation.
• Details on the planned expansion of charging and fueling stations for fossil-free fuels.
• Tools allowing stakeholders to propose new station locations for expansion.
• Visualization tools presenting scenarios and forecasts for future transportation transitions.

OBJECTIVE

I, together with Sr. Art Director David Ljungberg, were tasked to create and develop a brand identity for the initiative. We wanted to make the brand speak to not only the people actively wanting to transform to all electric transportation, but also to the ones that might be convinced it could might as well be a long term profitable solution for their business.

In addition to my responsibilities in the brand and identity, I was assigned the task of expanding and elaborating it onto the platform. This involved translating it into a practical miniature design system in Figma, as well as iterating prototypes, to facilitate the streamlined and efficient development of the live product as needed.

COLLABORATORS

Länsstyrelsen Östergötland collaborates on this project with regional development actors from Kronoberg, Dalarna, Norrbotten, Västra Götaland, Skåne, Gotland, Örebro, Sörmland, Jämtland Härjedalen, Kalmar, and the Swedish National Road and Transport Research Institute (VTI).

The project's funding is provided by the European Regional Development Fund.

00 Sweden Quantum | IVA 100 Nomination

Annually, the Royal Swedish Academy of Engineering Sciences compiles a list (IVA 100) of the most promising innovations in the fields of technology, natural sciences, and business. Many of the nominated innovations often struggle to communicate the core of their work due to the complex research involved. Visualizing them demands a high level of pedagogical execution and an appealing visual identity.

THE INNOVATION

Swedish Quantum is one of the three innovations that we at Boid was given the task of visualizing together with the founders and scientists behind the invention. The idea was to create a simple visualization of how a filter in a quantum computer works, and particularly how the HERD-1 filter, invented by Swedish Quantum, can extract only the desired frequencies to pass through in the complex process of quantum computing.

PROCESS

We collaborated with the researchers in an iterative process, and internally at Boid, we leveraged our research backgrounds to enhance the understanding of how quantum physics can be simplified and communicated in everyday terms to explain the concept to potential investors. The outcome was an intriguing and captivating representation of a quantum physics process.

RIB Unlimited

RIB Unlimited has its roots amongst a bunch of adrenalin junkies in the Gothenburg area on the Swedish Westcoast who, in the mid-1990s, decided to mount an inflatable tube around a Hydrolift T17 racing hull. The initiative led to a Guinness world speed record for RIBs and was undertaken in conjunction with the launch of the RIB Unlimited brand. Further world speeds and distance records for RIBs were achieved thereafter, including the “Ribcat” reaching 101,8 knots in 1999. 

THE INNOVATION

The company's focus has, however, always been on energy efficiency. In the last decade, this focus has been strengthened even further on maximizing the energy efficiency in pre-defined cruising ranges depending on the model, rather than maximizing the boats’ top speeds.

PROCESS

With a brand new management and new blood entering the corporation, the focus has been even further sharpened and defined. With this, along with the innovation in electric RIB’s, a facelift of their brand was long overdue. With the new identity, RIB Unlimited will be able to brag with a brand experience that is as futuristic as their stellar innovations.

Klubb Klorin

In the vibrant heart of Gothenburg, a distinct club concept named Klubb Klorin took shape. Created by a dynamic duo, its mission was to bridge the connection between younger adults and the realms of fashion and design. If it were to capture the spirit of the '70s and '80s or to challenge the minimalistic approach with old art, this presented a unique set of challenges.

THE INNOVATION

Klubb Klorin didn't just aim to recreate an era; it aspired to resonate with its audience by intertwining contemporary tastes with vintage and historic aesthetics. The call was to harness faded colors and classic design elements, ensuring they didn't slip into overwhelming modernism. Think of it as time travel through design, where the graphic norms meet the preferences of the younger generation.

PROCESS

Embracing this endeavor required both creativity and an innovate approach. Designs were not to be one-dimensional; instead, inspiration was found from diverse avenues—imagining themselves on book covers, BIC lighters, gracing plastic bags, or as iconic movie posters. This multi-faceted process not only enriched the design palette but also ensured that each element was both authentic to its era and relevant to its audience.