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Peach
BACKGROUND
Peach is an app that sets out to make training accessible for all people, but most importantly, everyone who wants to become a fitness instructor. By creating a platform that takes the hard part out of becoming a standalone fitness instructor, one can achieve their long lost dream of starting their own business.
RESULT
The stakeholders and management have had a hard time choosing how they should be portrayed; but the problem persisted. The niched audience wasn’t visually spoken to. By taking key visual elements from their identity manual, we challenged it and managed to provide a template and style that they can comfortably develop and grow into.