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RIB Unlimited
BACKGROUND
RIB Unlimited has its roots amongst a bunch of adrenalin junkies in the Gothenburg area on the Swedish Westcoast who, in the mid-1990s, decided to mount an inflatable tube around a Hydrolift T17 racing hull. The initiative led to a Guinness world speed record for RIBs and was undertaken in conjunction with the launch of the RIB Unlimited brand. Further world speeds and distance records for RIBs were achieved thereafter, including the “Ribcat” reaching 101,8 knots in 1999.
THE INNOVATION
The company's focus has, however, always been on energy efficiency. In the last decade, this focus has been strengthened even further on maximizing the energy efficiency in pre-defined cruising ranges depending on the model, rather than maximizing the boats’ top speeds.
PROCESS
With a brand new management and new blood entering the corporation, the focus has been even further sharpened and defined. With this, along with the innovation in electric RIB’s, a facelift of their brand was long overdue. With the new identity, RIB Unlimited will be able to brag with a brand experience that is as futuristic as their stellar innovations.