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00 Sweden Quantum | IVA 100 Nomination
BACKGROUND
Annually, the Royal Swedish Academy of Engineering Sciences compiles a list (IVA 100) of the most promising innovations in the fields of technology, natural sciences, and business. Many of the nominated innovations often struggle to communicate the core of their work due to the complex research involved. Visualizing them demands a high level of pedagogical execution and an appealing visual identity.
THE INNOVATION
Swedish Quantum is one of the three innovations that we at Boid was given the task of visualizing together with the founders and scientists behind the invention. The idea was to create a simple visualization of how a filter in a quantum computer works, and particularly how the HERD-1 filter, invented by Swedish Quantum, can extract only the desired frequencies to pass through in the complex process of quantum computing.
PROCESS
We collaborated with the researchers in an iterative process, and internally at Boid, we leveraged our research backgrounds to enhance the understanding of how quantum physics can be simplified and communicated in everyday terms to explain the concept to potential investors. The outcome was an intriguing and captivating representation of a quantum physics process.